Following a 17-day journey from Malawi through multiple border posts, the first load of non-GMO soya beans from Malawi-based Dalitso General Suppliers arrived in Pretoria, South Africa on June 8, 2020. The load was received by South Africa-based buyer Impilo Products, which conducted laboratory tests to ensure the soya beans met the importing country’s quality standards. The shipment marks the first of 13 loads that are planned for delivery between June and October 2020. The USAID TradeHub linked the two firms by presenting samples of non-GMO soya to the South African buyer, after which Dalitso’s managing director met with Impilo’s founding director and the USAID TradeHub’s Portfolio Manager for South Africa, on February 3, 2020. Impilo Products agreed to purchase three monthly orders of Dalitso soya on a trial basis, after which the South African buyer will consider extending the arrangement. In January, the USAID TradeHub identified Impilo Products, the largest processor of soya for human consumption in South Africa, as a suitable buyer of non-GMO soya beans. This deal validates the USAID TradeHub’s hypothesis about the growing demand for non-GMO soya inputs in South Africa, especially as consumers exhibit greater interest in meat replacements and fortified cereals.