The USAID Southern Africa Trade and Investment Hub boosts trade and investment with and within Southern Africa.

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View By Month: July 2020

On June 30, 2020, the USAID Southern Africa Trade and Investment Hub, in partnership with the South African Consulate General in New York, hosted a webinar titled “e-Commerce Made Simple! Exporting to the U.S. via Amazon.com." A total of 137 participants, representing USAID TradeHub focus countries throughout the region, hailed from the private sector, government, and trade and investment promotion agencies. The webinar covered key success factors for firms seeking to market their products in the United States, including setting the right price, utilizing listing services, managing inventory, investing in marketing, and understanding payment solutions. The session followed a USAID TradeHub initiative to invite Albert Scott LLC, a leading U.S. provider of e-commerce services, to share good marketing practices and sell products on Amazon.com. The invitation was preceded by USAID TradeHub interviews with market actors throughout the region, many of which indicated an interest in exploring e-commerce solutions, especially given current restrictions on in-person marketing due to the ongoing novel coronavirus pandemic. From these interviews, the USAID TradeHub developed a series of case studies, which are now being adapted into two-page briefs to build regional firms' knowledge and capacity. In addition to its work surveying these sellers, the USAID TradeHub has also been working with trade promotion service providers in the United States, like Albert Scott LLC, and in South Africa to ensure demand for regional products. Many of the participating firms in the June 30, 2020 webinar have already begun directly reaching out to Albert Scott LLC to explore potential cooperation. The USAID TradeHub will be tracking these linkages and has shared the webinar recording on its Knowledge Management Portal. The next steps include a USAID TradeHub survey of webinar participants to gauge their capacity to engage in digital marketing and sales.

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