On July 10, 2020, representatives of the USAID Southern Africa Trade and Investment Hub visited Midrand, South Africa-based Bakali Foods to mark a shipment of the company’s snack products to the United States. USAID/Southern Africa Regional Economic Growth Office Agriculture and Trade Advisor Dr. Takele Tassew joined the gathering via videoconference. The shipment, worth an estimated $10,000, is bound for U.S. buyer Good Groceries Company of New York. Facilitated with support from the USAID TradeHub, the deal leverages the African Growth and Opportunity Act. The Act’s provisions provide reduced tariffs on select goods from designated African countries. To expose these products to more U.S. buyers, the USAID TradeHub has assisted southern African suppliers to participate in the annual Summer Fancy Food Show in New York City. Following its participation at the 2018 and 2019 Summer Fancy Food shows, Bakali Foods secured the current order from Brooklyn, New York-based Good Groceries Company. Bakali Foods’ director, Diego da Radigues, told participants in the July 10 event that the shipment followed two years of sample testing as well as negotiations over pricing and payment terms, packaging, and labeling. Facilitating entry into the U.S. market, especially for niche producers throughout southern Africa, is a key aim of the USAID TradeHub, which links prospective exporters with service providers specializing in trade facilitation and promotion.