USAID’s Southern Africa Trade Hub met with Steve Lamar, Executive Vice-President of the American Apparel & Footwear Association (AAFA), in Washington DC during the week of December 21, 2015. AAFA is the national trade association representing apparel, footwear, and other sewn product companies and suppliers.
On December 17, 2015, USAID’s Southern Africa Trade Hub participated in a conference call with the Management Support and Technical Assistance Services Project (MSTAS) and USAID’s East and West Africa Trade and Investment Hubs.
During the second week of December 2015, USAID’s Southern Africa Trade Hub held consultations in Washington DC with the Chief of Party of the Management Support and Technical Assistance Services Project (MSTAS), Paul Davis, and the MSTAS Trade Economist, Shannon Gaffney, regarding the planning and coordination for Southern African participation in MAGIC Las Vegas in February 2016.
USAID is going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, in mid-February 2016.
Working closely with the outgoing Assistant US Trade Representative for Textiles Gail Strickler, USAID and the Southern Africa Trade Hub recently facilitated the participation of the Hon. Joshua Setipa, Trade Minister of Lesotho, on a panel at the “Sourcing Journal Forum” in New York City. The African Growth and Opportunities Act (AGOA) was a particular topic of focus at the forum.
Leading apparel manufacturers and retail buyers, government officials, business associations, and diplomats gathered at the Embassy of the Republic of Botswana on April 29 for a reception on the renewal of the African Growth and Opportunity Act (AGOA) and the upcoming pan-African apparel trade show, Source Africa, to be held in Cape Town June 9-11.
In Lesotho, a women-owned company, Luqy Manufacturing, has just confirmed an order to supply 50,000 pieces per month of synthetic knit shirts and shorts for a year into the US market, and it is negotiating a much bigger deal with the same client.
The Trade Hub supported seven apparel companies from Botswana and Lesotho to participate in MAGIC, the largest fashion trade show in the world, in Las Vegas from February 17-19. The companies met major buyers, large retailers, and importers for the US market such as Target, Ralph Lauren, the Perry Ellis Group, Teamwork, Happy Chef, and Sanmar.
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