In 2019, retail sales in the United States totaled $3,763 billion. Of this, $602 billion was through e-commerce. How can southern African firms best leverage existing c-commerce platforms like Amazon.com to grow their businesses and reach new markets? On this webinar, an e-commerce expert explores the ins and outs of online business in the United States. The 90-minute webinar was facilitated by the USAID Southern Africa Trade and Investment Hub in partnership with the South African Consulate General in New York. Agriculture and non-agriculture sector firms from Botswana, Eswatini, Lesotho Malawi, Mozambique, Namibia, South Africa, and Zambia had the opportunity to learn from Albert Scott LLC, unpacking the intricacies involved in selling via major online platforms such as Amazon.com.