5Minutes2Town, a South Africa-based firm, offers a quick to market solution for commercial brands wanting to access the difficult, but lucrative, informal market through spazas, salons or barbers, and pharmacies. 5Minutes2Town accesses and engages with over 60,000 outlets per month with broad geographical reach. At this June 4, 2020 webinar, exporters and brands from Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia, and Zambia had the opportunity to gauge the services offered by 5Minutes2Town and engage the distributor on how to access the South African informal market through innovative delivery systems.

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