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SATIH Kibo Tropigalia Case Study
The food, beverage and fast-moving consumer goods (FMCG) distributor, Tropigalia, has capitalized on informal markets by employing sales agents who use GPS-enabled tablets to capture and analyze point-of-sale data and
make real-time orders to warehouses. Tropigalia manages over 3,000 stock keeping units (SKUs), primarily focused on leading brands such as Colgate-Palmolive, Pioneer Foods, Dr. Oetker, Milaneza and Bavaria. Tropigalia
is one of Mozambique's largest importers in the FMCG category.
Tropigalia's strong position in serving Mozambique's growing consumer market attracted interest from Kibo Capital Partners (Kibo), a private equity partnership focused on Sub-Saharan Africa. To pursue its interest, Kibo sought an independent source of information to better understand and quantify the market opportunity.


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