• Developing Regional Value Chains
    Developing Regional Value Chains

    The Trade Hub supports the Source Africa and Origin Africa textile and apparel trade shows to improve manufacturers' quality exports within the region and to the US and Europe.

  • Introducing New Standards
    Introducing New Standards

    In close partnership with national standards agencies and ANSI, USAID is preparing countries with the implementation of the WTO Technical Barriers to
    Trade requirements.

  • Promoting Food Safety and Hygiene Standards
    Promoting Food Safety and Hygiene Standards

    The Trade Hub and thousands of smallholder farmers are introducing new safety and hygiene standards to improve the
    quality of groundnuts.

  • Reducing Border Crossing Times
    Reducing Border Crossing Times

    By modernizing border crossing procedures, the Trade Hub and its partners have been able to reduce border crossing times substantially at the Mwanza, Songwe, Kasumbalesa and Nakonde border posts.

The USAID Southern Africa Trade and Investment Hub works to enhance economic growth and food security in Southern Africa through trade. READ MORE.

US Ambassador to Namibia Thomas Daughton USAID’s Southern Africa Trade Hub and its local partner organization, the African Women’s Entrepreneurship Program (AWEP), delivered a Persuasive Communications and Assertiveness Workshop for Women in Business in Windhoek, Namibia, from February 16-18, 2016.

 This cutting-edge, interactive three-day training for women business owners and entrepreneurs in Namibia was developed by the Trade Hub in close collaboration with renowned persuasive communications expert from Brown University, Dr. Barbara Tannenbaum, whose global clients include Microsoft, Google, and high profile American politicians.

The workshop incorporated results from regional gender analysis and was tailored to address the specific needs, constraints, concerns, and opportunities experienced by women business owners and entrepreneurs in southern Africa. The skills and techniques covered during the Persuasive Communications workshop will help women in Namibia and the region to transform their societies by successfully owning, running, and operating small and medium businesses, and by becoming voices for social change in their communities.

Women business owners from sectors including retail, tourism, management consulting, manufacturing, law, accounting, and marketing were trained on presentation, negotiation, and many other aspects central to effective communication. Participants also received one-on-one coaching sessions and specific feedback on their sales and business pitches.

Photo: US Ambassador to Namibia Thomas Daughton with course participants and presenters