Increasing export competitiveness facilitates business and investment opportunities.
The Trade and Investment Hub works in Apparel and Textiles; Accessories; and, Specialty Foods. We help raise awareness of opportunities in these sectors through The Africa Advantage, a collaboration with the East and West Africa Trade and Investment Hubs, and Africa Fine Foods.
Black Mamba Foods (Pty) Ltd. (www.blackmambachilli.com), a producer of chili sauce, pestos, chutneys, pickles, and pastes in Swaziland, shipped its first order to a U.S. buyer, Mbare www.mbare.com.
The shipment from Black Mamba, a Mbabane-based, woman-owned company, included Cayenne Chilli Sauce, Chipotle Chilli Sauce, Habanero Chilli Sauce, Jalapeno Chilli Sauce, and Pineapple Chilli Sauce.
USAID is again going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, from February 16-18, 2016. This year’s effort at MAGIC is organized by USAID’s Management Support and Technical Assistance Services (MSTAS) Project, with regional coordination and introductions provided by USAID’s Southern Africa Trade Hub.
With input from the communications teams from USAID’s Southern Africa Trade Hub, East Africa Trade and Investment Hub, and West Africa Trade and Investment Hub, a company directory and pull-up banners featuring the Africa Advantage branding were designed and produced for MAGIC Las Vegas which took place from February 15-18, 2016.
USAID is organizing an integrated “Sourcing Africa Pavilion” at MAGIC Las Vegas 2016 for textile and apparel companies from Southern, East, and West Africa. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.
During the week of January 18, 2016, a joint thematic slogan for the integrated Sourcing Africa pavilion at the MAGIC 2016 fashion trade show was developed and agreed upon by the East Africa Trade and Investment Hub (EATIH), West Africa Trade and Investment Hub (WATIH), and the Southern African Trade Hub.
During the week of January 15, 2016, USAID’S Southern Africa Trade Hub had a follow-up coordination call with USAID project MSTAS as well as the West and East Africa Trade Hubs to discuss the status of action items related to the upcoming MAGIC Las Vegas textile, apparel, and footwear trade show.
In February 2016, USAID will again support a number of companies from Southern Africa to attend the MAGIC Las Vegas fashion trade show. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.
USAID’s Southern Africa Trade Hub met with Steve Lamar, Executive Vice-President of the American Apparel & Footwear Association (AAFA), in Washington DC during the week of December 21, 2015. AAFA is the national trade association representing apparel, footwear, and other sewn product companies and suppliers.