The USAID Southern Africa Trade and Investment Hub has wrapped up the second of two Farm Assured Botswana Beef (FABB) workshops with a two-day Training of Trainers (ToT) in Francistown. The workshop, held on February 18-19, 2020, targeted stakeholders in the northern part of Botswana. The ToT workshop was attended by 28 participants, including farmers as well as representatives of the Department of Veterinary Services, the Department of Agri-Business Program, the Botswana National Beef Producers Union, and the Botswana Meat Commission. The participants, who are now charged with training a broad swath of farmers to implement the new guidelines, were introduced to the country’s beef production standards, how to comply with them, and how they correspond to international best practices. The workshop followed a similar session, held in Gaborone and targeting the southern part of the country, on February 11-12, 2020. The FABB quality management scheme is crucial for the Botswana beef industry to secure access to lucrative niche markets, where assurances that meat is of high quality, safe, and can be traced to well-cared-for and healthy cattle are paramount. The workshops were the culmination of a technical assistance package by the Hub, which included the development and publication of the FABB guidelines as well as the earlier development of the country’s African Growth and Opportunity Act (AGOA) Response Strategy, which was launched in September 2017.