On Thursday, June 18, 2020, the USAID Southern Africa Trade and Investment Hub facilitated an Export Development Strategy workshop in Lilongwe with the Malawi Grain Traders and Processors Association. By building the association’s capacity to support its members, the forthcoming strategy aligns with the TradeHub’s objectives of facilitating exports to South Africa and the United States. Launch of the strategy development process followed the TradeHub’s identification of critical success factors for firms seeking to export. These factors include identifying viable export destinations, facilitating business-to-business linkages, profiling export-ready firms, and developing product catalogs. The TradeHub, through its work planning process, identified the Malawi Grain Traders and Processors Association as a partner business management organization. The TradeHub also worked with the association to identify Malawi's potential products to export, including sugar beans, soya beans, groundnuts, and cowpeas. The TradeHub-supported Export Development Strategy will strengthen the export prospects of the association's more than 200 members, representing trading and processing companies in Malawi's grain sector.