On September 10, 2020, in collaboration with DMG Events, the USAID Southern Africa Trade and Investment Hub moderated a virtual webinar entitled, “Commercializing African Natural Products Sourced from Across Southern Africa.” The USAID TradeHub-curated webinar was the third of six virtual events supported by the USAID TradeHub as part of the eFood & Hospitality Next Digital Summit, a 30-day e-learning, webinar, and virtual event series. African natural products such as moringa, baobab, morula, and devil’s claw bring a unique ingredient to specialty foods, pharmaceutical products, and cosmetics manufactured in the region. Exploring the natural products value chain, participants learned about sustainable harvesting and cultivation; processing and packaging; and marketing, distribution, and retailing. Regional exporters DLG Naturals, Swati Secrets, and Moringa Initiative shared experiences and insights on market preferences in the natural products category, including the importance of organic certification for some consumers. Attendees included the Innovation Hub of South Africa, Cosmetic Export Council of South Africa (CECOSA), Sebvest Capital Partners of South Africa, Prospero of Zambia, University of Mpumalanga in South Africa, Stellenbosch University in South Africa, DLG Naturals of Botswana, Parceval of South Africa, Mzuzu Coffee of Malawi, Afrique Rising Trading of South Africa, Chizango Trading of Namibia, Desert Hills / Nara Natural Cosmetics of Namibia, Seba Foods of Zambia, Pick n Pay of South Africa, and Nando’s of South Africa.